The design involved the outer casing acting infact as the packaging so once bought no packaging would be thrown away, thus reducing one of the largest waste sources society is currently tackling. The pictures show how it would be displayed in the shops. The casing is manufactured from recycled cardboard boxes and then treated. Laser cutting would be used to shape the layers allowing a huge scope for aesthetic development. If damaged it could easily be replaced. There is also scope to incorporate advertising by using big corporations used boxes thus incorporating their logos, and promoting the “Green” way.
Designer: Peter Dalton, Ollie Craig, Alex Dawes & Dave Di Carlos