One of my biggest pet peeves is plastic water bottles. I can’t stand the water bottle culture that has been raging for years now. Everyone needing 24/7 “hydration” is just a bunch of pseudo-science hooey invented by water marketers. Sure water is essential for sustaining life, but do we really need to be spending so much money and landfill space on simple drinking water? RKS, designers of the MIMIQUE mobile phone concept have gotten together with KOR Water to address the issue of irresponsible water bottlers and consumers. Their “KORONE” bottled water is made from Eastman Tritan™ a ground-breaking new plastic that is made without Bisphenol-A (BPA). A chemical found in the polycarbonate widely used to make reusable water bottles, BPA is a hormone disrupter that has been linked to diabetes, cancer, and obesity. The design itself is innovative with its intuitive, one-handed operation bottle cap with a thumb release and kung fu grip. Yada yada yada…it’s water in a cool bottle, made from sustainable materials. They win, go buy it.
Designer: RKS Design [ Product Page ]
