A slight tug on the cord, that’s all it asks for, this Pull Lightly Plug by Choi Hyong-Suk. Why? The obvious reasons…old habit of yanking a plug die hard, so give this one a gentle tug…right till you hear a click…satisfy your sorry cravings and save some wasted standby electricity. From a design point of view – it’s clever because it works around a natural human behavior and doesn’t try to be preachy!
Designer: Choi Hyong-Suk
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