The following is an introduction to a conceptual car brand via the brand’s first virtual auto. The name of the brand is Shayton, a word that comes from the Sioux word for falcon (Chayton pronounced Shay-ton.) The car that’s being presented is the Shayton Equilibrium. To describe Shayton as a brand, the Equilibrium is described as the world’s first hyper-car. Because this car aims to display “pure hedonism, perversion on four wheels,” Shayton the brand can be easily seen as a niche brand that wishes to become the top tier.
To create such a car as this, one whose goals are to push the boundaries of abstract concepts were born in childhood fantasies, a company must dedicate themselves not only to creating a solid foundation in a strong story, but also to competing with the leading brands who’ve been sparking the imaginations of designers and car enthusiasts for generations. Can the balance inherent in this car, the Shayton Equilibrium, bring the conceptual auto brand Shayton to the forefront of the auto world before it even becomes a reality?
Have a peek at the Equilibrium below, and you be the judge.
ALSO note that Andrej Štanta is one of the designers involved in PROVOCO, the design team responsible for this lovely project – find more work by this designer here: [Andrej Štanta]
Designer: PROVOCO for Shayton
