It’s no wonder that, for younger generations, the watch is being largely replaced by cell phones and other electronic devices. Designer Giorgio Guidi imagines that the watch will eventually become almost purely an aesthetic accessory and if it’s going to survive it better be both functionally simple and damn good looking. Using unique materials, his design, the Gummy watch, accomplishes both of these tasks in a funky yet simple digital timepiece.
An interchangeable silicone wristband means complete customization of color and size.
Designer: Giorgio Guidi
