UPDATE: Only 4 Days left! Hurry and Submit your ideas NOW
Yanko Design is proud to have been a part of Electrolux Design Lab’s evolution and this year we are excited to announce the commencement of the 2013 competition. The idea is king for Electrolux Design Lab 2013 and the competition opens for submissions on 18th February. The theme for this year is Inspired Urban Living and the focus of which falls into three key areas; Social Cooking, Natural Air and Effortless Cleaning. Designers take note, Electrolux Design Lab has made some important changes to the competition so be sure to READ all the instructions thoroughly before you get started.
Amongst the biggest changes this year, is the fact that any design stream student can apply.
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The best 100+ submissions around the world will receive instant global recognition; from offering the public the chance to vote and influence the selection, to Electrolux professionals encouraging entrants with constructive feedback throughout the competition.
The competition is divided into 5 Stages and the entry deadline for the first competition stage, a concept description and a sketch, is 15th March 2013.
Over 100 of the best submissions from around the world will be published online in the beginning of April allowing them instant global recognition.
This year’s theme, Inspired Urban Living, asks for all to submit design solutions that consider evolving challenges set to shape our future. The focus of which, falls into three key areas: Social Cooking, Natural Air and Effortless Cleaning.
- First Prize – 5,000 Euros and a six-month paid internship at an Electrolux global design centre
- Second Prize – 3,000 Euros
- Third Prize – 2,000 Euros
- People’s Choice Award – 1,000 Euros
More information about the competition can be found and submissions can be entered on Design Lab web page electrolux.com/electroluxdesignlab.
Five submission stages:
- Stage 1: Submit a Concept Idea and a Sketch, 15th March
- Stage2: Concept Development, April
- Stage 3: Visual Development, May
- Stage 4: Functionality Development, June and July
- Stage 5: Design Lab Final Event, October
Process:
Submit an idea and a sketch and develop your work
Share your work in social media and write a development blog
Receive feedback from professionals
Present your stunning work at the finals and win Design Lab 2013
This year Electrolux Design Lab is breaking new ground and presents key innovative features within the competition. By giving you more possibilities during your design process, you will have the chance to get the most out of both your participation in the competition and your path to becoming the winner of the 2013 edition of Design Lab.
Join the competition: Register Here
Students are to submit only a description of a concept idea and a visual sketch by 15th March for the first evaluation stage. The best entries are placed online, after which the entrants will go through three more selection stages before reaching the finals. This selection method enables entrants to initially concentrate on the most important part: the concept.
Design Director Thomas Johansson is in search of design with relevance and aesthetic appeal. Head of Advanced Development Mats Ekblad is interested in the thought process behind creating innovative design solutions. Insight Marketer Director Julia Lilliehöök is looking forward to seeing design solutions that go beyond products.
The Rules are here.
