The Harue represents a better bottling design that connects with the emotional aspect of natural spring and mineral waters. Although reusable bottles like the Bobble or Kor are being recommended these days, a large segment still uses packaged drinking water that comes in low quality bottles. The Harue hopes to add the emotional quotient so that you get encouraged to re-use it at home. I know I’d use it!
Designer: Dong Gyum Kim
