The goal for designing the Braun Concept Electric Toothbrush was to clearly define and create a toothbrush that is targeted at men. Unisex designs in toothbrushes often tend to appeal to only one gender, so the task at hand was to see if a design could be created that identifies only with one gender. A look at this concept and it is clear that it’s a sexy men’s-only electric toothbrush! Mission accomplished!
As Aleksandar puts it, “The design of the electric toothbrush is also well connected to its performance – aesthetically designed but also functionally in terms of the requirement to take care of your teeth in the best possible way.”
Designer: Aleksandar Andreevski
