https://youtu.be/P2VzHm6eOOM
Nike collaborated with Taiwanese architect and engineer Arthur Huang to redesign the Air Max shoe-box, making it sustainable and responsible. For Arthur, the Nike Air demonstrates a perfect balance between performance and sustainability. “It cushions while at the same time reducing material usage.”
Reflecting the need to work with material very cleverly and judiciously, Arthur’s new shoe box design for the Air Max turns “pollution into solution” by being recycled completely out of milk containers and coffee lids. The HDPE box comes with a stackable structure and is much more memorable and reusable than the traditional cardboard box. It comes with a dual lid structure that lets you store both shoes independently. Holes in the packaging allow you to get a glimpse of the product before purchase, and even can be used to turn the box into a backpack or a handbag by simply introducing ropes.
The new shoe-box in many ways pays tribute to Nike’s no-wastage Flyknit technology by heavily minimizing its own footprint. Additionally, it’s designed specifically for the NikeLab Air Max 1 Royal which too is made from recycled materials.
Designer: Arthur Huang (Miniwiz) for NikeLab
