SONY’s mesmerising audio visual exhibit in London Design Festival reacts to the users emotional state

We’re living in a world where virtual and physical realities are slowly inching towards a seamless amalgam. The interaction between the two realities is making new experiences possible, be it roaming in Metaverse or extreme gaming with VR headsets.

Now Sony Design has created one such experience that alters the dynamic visual reality based on how the user is behaving or interacting with the installation. This mesmerizing play of color and light is currently on show at the London Design Festival 2022.

Designer: Sony Design

Dubbed the INTO SIGHT, this creation in partnership with the London Design Festival took our team by surprise. The installation plays on the sensorial effects that morph the simple boundary surfaces into a visual spectrum of shifting light and color. There are see-through walls and reflective surfaces on the floor and ceiling of the space which is a colossal 220-inch Crystal LED screen. This screen takes input like emotional responses or sudden movement to put forth a hypnotic array of colorful hues and matching audio.

The rectangle-shaped installation is inspired by the intriguing challenges of the decade. The final result is a combination of technologies for guests to reflect on their emotions, allowing them to pause and focus on themselves without distractions yet in an abstract style. According to Sony Design, the installation gives the users freedom to portray their stories in a unique way. After all, the core of our stories remains the same. What differs is the medium and the impact it leaves on our psyche.

The technology used for INTO SIGHT is the same as the one used for cinematography virtual production. This tech has brought refreshing changes in the film production industry and is on course to replace the green screen with a hyper-realistic virtual scenery courtesy of Sony’s Crystal LED display systems. The installation is only going to be displayed at the London Design Festival, so, if you are already intrigued by the prospect of it, there’s nothing better than experiencing it in person.