At Milan Design Week 2024, Samsung Electronics unveiled its “Newfound Equilibrium” exhibition. This impressive showcase is all about Samsung’s forward-thinking design philosophy, which they call “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious.” It focuses on drawing inspiration from people and shaping the future. Samsung has over 1,500 designers spread across seven global studios, all working to keep their design language fresh and relevant for their customers.
Designer: Samsung
INNOVATIVE, the second exhibition space of Samsung Design’s Newfound Equilibrium
The exhibition is in the Leonardo da Vinci National Museum of Science and Technology in Milan, specifically in Le Cavallerizze. This place is a mix of 16th-century architecture and modern design, showing off Samsung’s knack for blending old and new.
Leonardo da Vinci National Museum of Science and Technology in Milan, Italy, where Samsung Design’s Newfound Equilibrium exhibition is being held.
First up in the exhibition is the “Essential” area. This is all about getting back to basics and focusing on what really matters. It’s shown in the sleek design of the Galaxy S24 series and some really practical home appliances like the all-in-one washer and dryer. There are also some awesome minimalist installations with translucent cubes and playful lighting that really get the point across.
ESSENTIAL, the first exhibition space of Samsung Design’s Newfound Equilibrium
ESSENTIAL, the first exhibition space of Samsung Design’s Newfound Equilibrium
Next, we move to the “Innovative” section. Here, Samsung shows off its drive to make everyday life better with functional advancements. There are interactive displays that change based on how close you are to them, just like Samsung’s smart TVs and vacuum cleaners that adapt to your needs. This part really shouts about Samsung’s ambition to push tech boundaries.
A display shown at INNOVATIVE, the second exhibition space of Samsung Design’s Newfound Equilibrium, displays forms that shift from solid to ethereal textures as guests move closer or farther away.
INNOVATIVE, the second exhibition space of Samsung Design’s Newfound Equilibrium
INNOVATIVE, the second exhibition space of Samsung Design’s Newfound Equilibrium
Then there’s the “Harmonious” section. This is all about how tech can blend into daily life, like the SmartThings ecosystem and the Music Frame that enhance your home without taking over. There are interactive LED displays that mimic natural events, inviting visitors to imagine a world where tech fits in naturally with human and environmental needs.
HARMONIOUS, the third exhibition space of Samsung Design’s Newfound Equilibrium
The exhibition wraps up with the “Infinite Dream” and “New Dawning” spaces, which celebrate the blend of modern tech with traditional craftsmanship, through collabs with artisans like MUTINA and ALPI.
INFINITE DREAM, the fourth exhibition space of Samsung Design’s Newfound Equilibrium
In a nutshell, the ‘Newfound Equilibrium’ exhibition at Milan Design Week 2024 shows off Samsung’s big ideas about the future of tech and design. It’s about tech and design, living together, and making life better for people all over the world. Samsung’s ongoing commitment to thoughtful and progressive design is clear, and it’s really exciting to see what they’re doing to make tech a force for good in our lives.
Bespoke creations that blend modern technology with traditional craftsmanship are showcased at NEW DRAWING, the concluding exhibition space of Samsung Design’s Newfound Equilibrium.
