Brands have very peculiar ways of promoting their products, for instance, years back Burger King ran a promotion asking people to unfriend 10 Facebook friends for a free Woopper. Now, HMD is taking a different but weird route with the head-turning accessories to celebrate the sales kick-off of its first smartphone, the HMD Pulse Pro.
Introducing the HMD’s Phonecore range, which is a destined conversation starter no matter the gathering you are heading into. This range of smartphone-inspired accessories includes a pair of Pulse Pro-inspired sunglasses that look like an impressive pair of smart glasses, a smartphone backpack, and a belt that’s made to hold your phone like a policeman’s walkie-talkie in the belt.
Designer: HMD
The striking smart glasses and other accessories in glacier green color are made by HMD in partnership with fashion designer Sinead Gorey. Made during the London Fashion Week, the eyewear is a little like a functional pair of smart glasses we have seen over the years; it’s a statement-making device with elongated rectangular black lenses and an oversized frame that mimics the screen of the new phone.
Besides the glasses, the Phonecore range in itself is intended to accentuate the HMD Pulse Pro unlike anything gimmicky seen before. The range of accessories has the industry talking about its oversized design and bold outlook, which ‘won’t make you smart but would definitely make the HMD smartphone, smarter.’
Along with the oversized glasses, as mentioned above, the Phonecore range includes a mobile backpack. This is a 3D-printed backpack which is big enough to only carry a smartphone. It is complemented by a toolkit-style belt with a pouch, designed again to carry nothing but your phone. Interestingly, none of these accessories are usable in real-life scenarios, it’s only to satiate your style quotient.
HMD Pulse Pro is a discussion-worthy debut smartphone under their own brand. It comes with interesting new features, which are unique to the sub $200 range, like affordable spare parts for at-home reparability, over three years of updates, and fast storage. But the aspect that kills it really is its 50-megapixel front camera with gesture-activated selfie features. The phone bleeds tech and its supporting accessories catapult that richness to new style heights. The complementing Phonecore collection will be available in limited quantities for style seekers.
