Motorola just announced its Android-based device tracker, and I’m sure if you saw it too, you’d have the same thoughts as I did. It looks very familiar… Almost too familiar. Modeled precisely on Apple’s AirTag, the Moto Tag is a tiny tracking device that works within the Android OS, allowing you to effectively and accurately track your belongings. When I first saw the Moto Tag, I found myself feeling a familiar sense of smugness at the fact that an Android company copied Apple (they did with the removal of the headphone jack, with the camera notch)… but then I remembered that the inverse is also true. The WWDC event was pretty much Apple announcing Android-like features for the iPhone, and rebranding Artificial Intelligence to Apple Intelligence. The catch there was that Apple took its sweet time to implement these features, but also did a better job. If you extend that benefit of doubt the other way, it becomes a lot easier to appreciate the Moto Tag for what it brings to the table.
Designer: Motorola
Like the AirTag, the Moto Tag is a small, circular disc slightly larger than a quarter. It boasts a user-replaceable CR2032 battery that Motorola claims will last a full year on a single charge. While it lacks a built-in keyring loop (there’s a clever reason why it copies the AirTag so shamelessly), it integrates seamlessly with the revamped Google Find My Device network. This ensures easy pairing with countless Android smartphones, allowing users to locate and even make the Moto Tag play a sound for easier retrieval.
Looking towards the future, Motorola has equipped the Moto Tag with ultrawideband (UWB) technology. This paves the way for “precision tracking,” a feature that will provide detailed on-screen instructions for finding the tracker when you’re in close proximity. While similar to Apple’s Precision Finding with AirTags, this functionality currently awaits an update to Google’s Find My Device network.
However, the Moto Tag boasts a unique feature that sets it apart: a built-in button. This button, cleverly placed where the “M” of the Motorola logo sits, can be pressed to make your paired smartphone ring. This comes in handy in those moments when you’ve misplaced your phone but have the Moto Tag within reach.
The multi-functionality doesn’t stop there. The button can also be used to trigger the camera shutter or recording button on Motorola phones, or any Android phone for that matter, making capturing content on the go a breeze. Finally, the Moto Tag is IP67 rated for dust, water, and dirt resistance, ensuring it can withstand everyday bumps and spills without compromising its tracking abilities.
But before you bash Motorola for being unimaginative or blatantly copying a product’s shape and size, there truly IS a clever reason why Motorola probably chose to make their tracking device look almost exactly like their competitor. Apple’s AirTag already has a flourishing accessory ecosystem. From holders and hangers to carabiners and even stickers that let you attach your AirTag to the inner lining of suitcases and laptop bags, the AirTag has no shortage of accessories to accompany it… and by copying the AirTag’s form factor, Motorola’s ensured absolute compatibility of every one of these accessories with the Moto Tag too. It’s genius, to leverage your competitor’s success to boost your own product. Isn’t it?!
