The ID Genève Circular 1 is a stunning timepiece redefining sustainable luxury


The world of luxury watchmaking is evolving, and ID Genève is at the forefront with its Circular 1 Grenat Dial Nisiar Limited Edition watch. This timepiece tells a compelling story—a story of sustainability, innovation, and exquisite design. Backed by Hollywood icon and environmental advocate Leonardo DiCaprio, ID Genève has crafted a watch that uniquely combines elegance with eco-consciousness.

Designer: ID Genève

At first glance, the Circular 1 Grenat Dial captivates with its vibrant red sunburst dial, inspired by the rich tones of fine wine. This striking dial is housed in a case crafted entirely from 100% recycled stainless steel, demonstrating that luxury and sustainability coexist beautifully. The 41mm case, polished to a high sheen, offers a substantial yet comfortable fit designed to suit any occasion, whether a casual outing or a formal event.

What sets this watch apart is its aesthetics and commitment to sustainability. The strap, made from Nisiar vegan leather, is derived from grape marc, a byproduct of winemaking. This innovative material composition consists of 75% natural components, offering a luxurious feel without the environmental impact of traditional leather. The deep brown color of the strap comes from tannins extracted from various grape varieties, adding a unique story to the wrist.

Underneath its sophisticated exterior, the Circular 1 Grenat Dial is powered by a refurbished ETA 2824 automatic movement. By choosing to use a movement sourced from unsold stock, ID Genève embraces a circular approach, reducing waste while maintaining precision and reliability. The movement features a 38-hour power reserve and includes hour, minute, second, and date functions, all elegantly displayed on the intricate dial.

Each Circular 1 Grenat Dial element is designed with intention and care, from the 50-meter water-resistant case to the recycled sapphire crystal that protects the dial. These features, combined with local sourcing and environmentally friendly manufacturing processes, highlight ID Genève’s pioneering efforts in sustainable watchmaking.

The Circular 1 Grenat Dial watch is a symbol of change in an industry where fast fashion usually dominates. It defies conventional ideas of luxury by using more environmentally friendly materials and techniques. This watch isn’t just an accessory; it represents certain values and reflects a world that is progressing toward a more sustainable future.

For those seeking a timepiece that embodies style and substance, the ID Genève Circular 1 Grenat Dial Nisiar Limited Edition is an exceptional choice. It tells the time and the story of innovation, sustainability, and the future of luxury watchmaking.

Leonardo DiCaprio wearing the ID Genève Circular S Sun Dial

Leonardo DiCaprio’s involvement in ID Genève spotlights the brand’s dedication to environmental responsibility. His investment signifies a growing interest in sustainable luxury, appealing to a new generation of watch enthusiasts who prioritize ethical consumption. With a limited production run of just 40 pieces, this watch is as exclusive as it is innovative, priced at USD 4,789 (CHF 4,210).

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