The allure of the Omega x Swatch Mission to the Super Blue Moonphase watch pulled me from Dallas to Austin, a journey sparked by the promise of a rare astronomical event. The super blue moon, a captivating phenomenon that merges a supermoon and a blue moon, graces our skies only once every 10 to 20 years. Such rarity naturally inspired this limited-edition watch, which Swatch and Omega designed to celebrate the celestial event and their storied collaboration.
Designer: Omega x Swatch
Choosing a flight over the three-hour drive, I landed in Austin determined and excited, with temperatures soaring over 100 degrees Fahrenheit. The journey to the Swatch store was filled with anticipation as I navigated the city, knowing that this unique timepiece awaited only a select few. Upon arrival, I joined a group of fellow enthusiasts, each driven by the desire to claim this beautifully crafted watch.
Swatch made the strategic decision to begin sales at 5 p.m., a time that coincided with the symbolism of the moonrise and added a layer of thematic significance to the event. This timing was ideal, allowing collectors to gather after work and transforming an ordinary evening into a momentous occasion.
The Mission to the Super Blue Moonphase was available at select Swatch locations across the U.S., including New York, Los Angeles, Miami, Las Vegas, Houston, and Austin. These stores, each a destination for collectors, were carefully chosen to reflect the brand’s reach and dedication to providing access to its limited-edition pieces.
As I took my place as the sixth person in line, the camaraderie among collectors became tangible. Conversations about past releases, the rarity of the super blue moon, and the watch’s technical features filled the air, creating a sense of community among strangers united by a shared passion.
MISSION TO THE MOONPHASE – FULL MOON vs. MISSION TO THE SUPER BLUE MOONPHASE
The Swatch staff managed the crowd expertly, distributing water to keep spirits high despite the oppressive heat. They confirmed the rumors that stocks were limited—only a handful of watches would be available at each location. This news heightened the anticipation, as everyone in line understood the stakes.
Finally, the moment arrived. The doors opened, and we were ushered one by one into the store, our eyes immediately drawn to the centerpiece of the event: the Mission to the Super Blue Moonphase. The watch was displayed under carefully positioned lighting, emphasizing its striking design. Inside, the air conditioning provided relief from the oppressive heat outside, transforming the store into a sanctuary for the watch lovers who had endured the long wait.
The blue bioceramic case shimmered, and the panda dial—adorned with blue and silver opaline—commanded attention with its intricate details. The moon phase indicator at the 2 o’clock position beautifully captured the essence of the super blue moon, rotating to display various phases. At the same time, the hidden details emerged under UV light, revealing an extra layer of sophistication. This feature, alongside the pulsometer scale—traditionally used for measuring heart rates—added aesthetic and functional appeal to the watch.
With its light blue topstitching, the Velcro strap matched the bioceramic case perfectly, creating a cohesive and stylish look. However, as I had experienced with other models, the strap’s design had drawbacks. While visually appealing, the Velcro lacked a locking mechanism, which could be risky for those with active lifestyles. My business partner had even lost his Tiffany Dial MoonSwatch this way—a cautionary tale for potential buyers.
Securing the watch felt like a triumph. The cool touch of bioceramic against my wrist contrasted sharply with the day’s heat, yet the satisfaction of obtaining this rare piece made every moment worth it. Each glance at the dial now serves as a reminder of the excitement and dedication that marked the day.
For those considering this purchase, only ten days remain before the opportunity to buy the Mission to the Super Blue Moonphase directly from Swatch will vanish. After Aug. 19, the only option will be the aftermarket, where prices already exceed the $310 MSRP. The watch is a tangible connection to the rare event that inspired its creation, embodying the beauty and wonder of a unique celestial occurrence.
