Last year, the folks at Horizon Ruler designed what I believed to be the ‘Swiss Army Knife’ of stationery and sketching. The Horizon Helvetica® Max expands on its predecessor’s credit card-shaped design, bringing even more functionality into a timeless-yet-future-forward compact form.
Designed as the ultimate creative companion, this slim stainless steel tool is built with precision and versatility in mind. It’s crafted for those who demand both portability and performance, seamlessly integrating into a designer’s workflow. Horizon Helvetica® Max might look and feel like a slim ruler, but on the contrary, it’s a compact, comprehensive toolkit that fits comfortably in any A5 notebook, enabling creators to draw, measure, and design on the go without compromising precision.
Designer: Ufuk Koc of Horizon Ruler
Click Here to Buy Now: $39. Hurry, only 5/300 left! Raised over $63,000.
The design of the Horizon Helvetica® Max is inspired by the iconic Helvetica typeface, a choice that’s as much about cultural resonance as it is about form and function. Helvetica holds legendary status in the font world, being the only font to have an exhibition at MoMA and also having its own documentary by design-driven documentarian Gary Hustwit. In public life, Helvetica can be found in the fonts of brands like Nestlé, Lufthansa, and BMW (among Microsoft and Apple using it in interfaces in the past too). The Helvetica typeface’s clean, minimalist design is synonymous with precision and clarity, values that resonate with the intended users of this tool. Meanwhile, text on the Horizon Helvetica® Max is written in the Bold Helvetica Neue typeface too, making it easily visible. Additionally, the cuts are made using a Swiss-made Bystronic cutter, ensuring precision and sharpness. The markings remain clear and legible even after prolonged use.
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Horizon Helvetica® Max features precise points in circles that allow you to easily draw hexagons, rectangles, and heptagons.
The attention to detail in the Horizon Helvetica® Max is striking. This tool is engineered from high-grade 304 Stainless steel and measures up to 6 inches (15 cm) with both inch and centimeter markings on either side, ensuring easy conversions. It also includes a protractor, compass, and a T-square—features typically found in larger drafting tools—condensed into a slim format. For those working in digital design, the inclusion of pixel and pica measurement scales is a thoughtful addition. These features help users align their physical sketches with digital specifications, bridging the gap between traditional and modern design practices.
What sets Horizon Helvetica® Max apart is its isometric grid and cube sections, which streamline the process of creating precise three-dimensional drawings. Whether you’re sketching out architectural layouts or conceptual product designs, the grid allows for accurate isometric drawing, saving time and reducing guesswork. Alternatively, you can use the Horizon Helvetica® Max to sketch in perspective too, simply by drawing a horizon along with the vanishing points on it, and using the scale to make a series of projecting lines as guides. The tool also offers quick circle guides, making it simple to draw consistent circular shapes of various sizes, from 3 mm to 10 mm in diameter. Each of these functions is accessible within a single, compact device, reflecting the Horizon Team’s commitment to efficiency and practicality.
The Horizon Helvetica® Max’s practicality extends beyond its core functions. With no sharp edges, it’s TSA-approved for travel, making it a perfect companion for designers on the move. Whether you’re working in an office, sketching during a commute, or fine-tuning a design at a café, this tool is designed to be discreet yet dependable. The compact design is small enough to fit right into even a tiny A5 notebook, making it hyper-portable and easy to whip out when inspiration strikes. Plus, by merging multiple tools into one, the Horizon Helvetica® Max reduces the clutter and inconvenience of carrying multiple items, offering a streamlined solution for everyday creative challenges… across both digital and analog workflows. Available in 6 colors, the Horizon Helvetica® Max ships globally. You can even grab the smaller Horizon Helvetica® from last year to add to your art/design arsenal.
Click Here to Buy Now: $39. Hurry, only 5/300 left! Raised over $63,000.