JBL Tour PRO 3’s futuristic charging case can perform feats no other case can

True Wireless Stereo or TWS earbuds continue to evolve every year, but their charging cases have mostly been nothing more than portable battery packs. In 2022, JBL showed that there’s so much potential in those pebble-shaped devices when it slapped a touch screen on them. That may look fancy and cool, but some might think it’s also just a gimmicky feature. It is, however, just the tip of the iceberg, because the second-gen screen-toting Smart Charging Case that comes with the new JBL Tour PRO 3 definitely offers more, proving that there’s plenty of room for improvement and creativity if you’re willing to also pay the literal price.

Designer: JBL

A touch screen on an earbuds charging case is admittedly more of a nice convenience than a killer feature. It allows you to control playback, screen calls, and view media information without having to pull out your phone. It’s definitely an eye-catching design that made JBL’s earbuds look like they’re from the future, but the capabilities of the next-gen charging case can be qualified as a necessity, especially for globetrotters and frequent flyers.

The JBL Tour PRO 3’s second-gen Smart Charging Case can function as a wireless audio transmitter, practically replacing the role of a Bluetooth dongle. Simply plug the case into a USB or analog socket and have the audio stream to the earbuds instantly and with lower latency than Bluetooth. This feature was made with in-flight entertainment systems in mind, giving travelers more flexibility and peace of mind, knowing they don’t have to rely on fickle and unstable Bluetooth dongles ever again.

The Tour PRO 3 charging case is also one of the first few to support the new Auracast technology. The case becomes the source of an audio broadcast, allowing other Auracast-compatible earbuds, earphones, and speakers to share and enjoy the same tunes. You can also join other Auracast broadcasts by tapping on the case. Of course, there’s also a measure of privacy with a password to keep random people from joining your party.

The JBL Tour PRO 3 earbuds themselves won’t be overshadowed by its charging case, boasting a new head tracking technology that makes audio sound like they’re coming from outside your head and stays fixed in place no matter how much you swing or turn your head. For all these advanced features, however, the buds will set you back around $334, which isn’t exactly a small amount. The JBL Tour PRO 3 will arrive in mid-September bearing Black and “Latte” colorways, though availability in the US has not been announced yet.

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