Ever since its inception, Hot Wheels changed the dynamics of toy car models that were cooler and performed better than any other toy back in the late 1960s. Even after more than six decades, the iconic brand has the same enthusiasm for a set of Hot Wheels.
Some early models are now prized collectibles since they were created only in a handful of units. While every car lover has had his/her collection of Hot Wheels cars ranging from hot rods to supercars, the brand has thought out of the box this time to create a Not Wheels sedan.
Designer: MSCHF and Mattel Creations
The idea comes from the creative pool of MSCHF, a streetwear brand known for its off-the-wall designs. It’s their first-ever Hot Wheels collectible, and going by the packing labels and text, it seems this is certainly not their last. The beat-up car inside the clear packaging carries the label “HW Normal Cars” on the front, hinting there could be more coming. This heavily used car look is inspired by the 1990s Japanese import scenario when worn-out cars were the norm.
This “Not Wheels” car has a missing wheel and two Real Riders classic tires, ensuring it doesn’t roll like any other Hot Wheels. To complete the busted look, the car has a yellow spare and a rusted hub. The rugged look continues onto the body with dents, incomplete repairs and dents scarring the exterior. MSCHF wasn’t going to stop there and went all in with a cracked windshield, hanging seat belts and dirty-fogged rear window with “WASH ME” finger inscribed to complete the theme.
There are cheap fix-ups dotting the bodywork including, mismatched doors and taped-on taillights. If you look closely, the cracked windshield has a yellow parking ticket hooked onto the wipers. Definitely, this car has been ditched for a long as the headlights are all fogged up. The $30 totaled vehicle scale model is all set to be released for buying on August 30 and this one will sell like hotcakes for its exclusivity. You could sport it in your post-apocalyptic diorama, industrial-themed desk or even shoot a short movie with a couple of these Hot Wheels mixed along with the more exotic ones.
