Remember when Apple debuted the Apple TV remote without a Find My feature and the internet collectively groaned because losing your TV remote is perhaps the single biggest cliche as far as remote controllers go? Well, here’s a similar situation – imagine losing the charger to your phone or laptop. I’m sure it’s happened to you multiple times (it literally happened to me today)… and while I don’t recommend waiting for Apple to build the Find My feature into their chargers, I really don’t need to because Twelve South beat them to it. The world’s first (and so far only) charging bricks with their own tracking chip, the Twelve South PlugBug chargers made their first appearance at IFA today. Designed to be compact, colorful, powerful, and trackable, these charging bricks are the perfect accessory for the absent-minded tech-user. Imagine misplacing your charger in a crowded cafe, at work, or under the bed at home; with Find My, you can locate it just like you would an AirTag. That’s what Twelve South brings to the table with the PlugBug 50 and the more robust PlugBug 120.
The PlugBug series comes in 2 models – the smaller 50W charger, and a larger 120W charger with replaceable heads for international travel. The smaller PlugBug 50 has a 50W output (as its name suggests) and offers dual USB-C ports, perfect for powering up your iPhone and iPad simultaneously. It’s designed to slide into your daily routine with ease, packing just enough power to handle multiple devices without taking up much space in your bag, or behind your couch.
The PlugBug 120, on the other hand, is a multi-port powerhouse with 120W of total output, enough to charge a MacBook Pro, an iPad, and two more devices—all at once. With four USB-C ports, it’s ideal for those juggling multiple gadgets, whether you’re working from a coffee shop or charging up in a hotel room. Twelve South deliberately ditched the USB-A ports for these plugs, keeping things modern and up-to-date. The standout feature, however, is the interchangeable plug heads for different regions. Whether you’re hopping between the US, UK, or Europe, the PlugBug 120 has you covered with its international plug options. It’s a simple yet effective solution for people who often find themselves digging through a bag of adapters just to get their gear charged abroad.
But what sets both chargers apart from your standard USB-C bricks is their integration with Apple’s Find My network. Misplaced your charger? No problem. You can track it via the Find My app, and yes, this even works when the charger is offline. Unlike most gadgets you lose in your daily hustle, the PlugBug can be tracked just like an AirTag. It’s a feature that’s becoming increasingly valuable as we juggle more devices in our connected lives. Due to electrical regulations, the Find My feature is powered by a tiny, replaceable battery instead of being directly connected to the plug itself (you’ll need to swap it out every year or so). This simultaneously ensures that Find My works even if the charger isn’t plugged in.
The design of both chargers doesn’t stray too far from what we’ve come to expect from Twelve South—clean, minimal, and functional. The foldable prongs on both models make them super portable, while the compact design ensures they fit into tight spots, whether at home or in cramped outlets on the road. They’re also a combination of white and bright red, so don’t worry about not spotting the charger from a mile away. If the charger does become difficult to find, the Find My is a pretty cool add-on.
As for pricing, the PlugBug 50 will run you $69.99, while the PlugBug 120 is priced at $119.99—not exactly impulse buys, but reasonable for what they offer, especially if you factor in the peace of mind that comes with never losing your charger again. Both models are expected to hit shelves by mid-September 2024.
Given how losing a charger can often feel like losing a limb, the PlugBug lineup offers a bit of relief—and a clever way to keep your tech life on track. Just remember to check Find My before you accuse the couch of eating your charger.
