Although it was never really gone, the Barbie franchise recently got a resurgence of popularity thanks to a fun yet odd live-action film. The toy has changed dramatically over the decades, but what has always stayed the same is its spirit of fun, whimsy, and connecting with loved ones. Oh, and the overabundance of the hot pink color. Just in time for the Barbielicious renaissance, Kodak and Mattel have joined hands to create a special limited edition instant camera and photo printer that embody those qualities, encouraging people of all ages and genders to shoot and share those special moments with big smiles and very pink accessories.
Instant cameras in the vein of the iconic Polaroid have very limited uses and printouts, but it’s that scarcity and rarity that have actually endeared these products to people, including the younger generation who may be hearing about the idea for the first time. There’s just something exciting about the thought of pressing a shutter button and instantly printing out a photo that you can share or treasure, knowing that that exact moment and that exact photo will never happen again. There’s a huge market for this retro camera design, and what can be more retro and more fun at the same time than Barbie?
The KODAK Printomatic Barbie Edition pours a splash of pink on the instant camera and scribbles the iconic toy line’s name all over the surface. The instant camera uses ZINK technology to print out those lively colors without the dangers of spilling ink in your bag or even your pocket. The 5MP sensor, while sounding like a bummer, lets you also have a retro-quality photo that you can save on a microSD card for future viewing or, better yet, reprinting.
Yes, it might feel like a bit of a cop-out, but you don’t have to sacrifice versatility just to get that nostalgic photography experience, at least not if you also grab the Barbie-themed KODAK STEP Slim Instant Photo Printer. Connected to a smartphone, you can easily print images on that same 2×3 inch instant photo paper format, from the photos you took using your smartphone, to photos you save from the Kodak Printomatic Barbie Edition camera as well. It’s the best of all worlds, allowing you to experience the instant joy of printing photos while still leaving the option to share that over and over again.
The Kodak x Mattel collab is a fun nod to the iconic Barbie brand and could give fans and collectors alike something to vie for when the products do launch. Unfortunately, availability details have yet to be disclosed, but the windows of opportunity to launch Barbie-themed products, like the HMD Barbie phone, are getting smaller.
