Smartphones have become very powerful and convenient tools for recording precious memories and sharing them with loved ones, but they can also be sources of stress, distractions, and dissatisfaction. The Instagram generation has many people snapping up photos or short video clips and then losing themselves in a sea of notifications and social media posts just as they try to quickly share those moments. It is quite ironic that these devices that connect us with others also disconnect us from the world around us and, more importantly, from ourselves because of those incessant distractions. A dedicated digital camera, even one with Wi-Fi, is a solution but an inconvenient one at that because of its bulk and complicated features. A better answer might be the evolution of the point-and-shoot camera, but one with a flexible design that can scale to people’s ever-changing needs and situations.
Designers: Mason Fetter, Alejandra Giron, Grant Huntsman, Cooper Phelps, Summer Glenn
Point-and-shoot digital cameras were the first to be obsoleted by the rise of smartphones, unable to keep up with the growing number of connectivity features and fun filters that these mobile devices offered. At the same time, however, it is exactly those lack of features that now gives the design its appeal, as people using Polaroid-style instant cameras have discovered. Their simplicity allowed people to simply have fun and enjoy the moment, without having to worry about instantly applying filters or even immediately uploading photos and videos.
Keepsake is a concept design that embraces that simplicity but with an added twist. Unlike those very basic cameras, it can actually expand to add features needed by users. Best of all, it can also go back to that basic functionality once those extra tasks are done. In other words, it has a modular system that keeps it agile and flexible in ways that even a smartphone might have problems keeping up with.
At the heart of the Keepsake design is the screenless digital camera itself and four basic modules which include a mic recording and flash that stick to the front of the camera, as well as a MagSafe clip and a wide charging hub that connects to the back. With this kit, shutterbugs have most of what they need to have an enjoyable disconnected experience that simply focuses on the world around them. At the same time, it keeps the doors open to even more possibilities with future add-ons.
Of course, Keepsake also connects and syncs with a mobile app so you can still share your photos when you want to. It gives users the freedom and control to put their phones away and just immerse themselves in the moment but still gives them the power to enjoy the conveniences of the Internet afterward. And with the modular design, they can take only what they need with them and hold a compact device, unlike a powerful yet bulky and heavy camera.
