Weak sales forecasts and the relentless innovation by Adidas have forced Nike on the back foot. They’ve banked too much on the success of the Air Force 1, while the low-rise multi-colored Samba and Gazelle sneakers by Adidas are the current rage. Does that signal a bleak future for Nike footwear? We hope not and expect Nike to bounce back with a successful pair similar to the Air Jordan.
Foraying into the highly competitive yet lucrative audio accessories market could be on the cards. If Nike does decide to extend its influence beyond the athletic apparel and footwear line this could be it. This concept design for a pair of earbuds with the Nike branding gives active individuals a fair idea of what they’ll be like if they ever exist.
Designer: Jinkyo Han
Crafted for Nike, these concept earbuds are sporty and have a comfortable fit with a secure design that should stay in even during intense physical activity. The design is minimal making them lightweight and easy to use. This means people with active lifestyles will love them. Due to the small size don’t expect drivers comparable to the flagship earbuds like B&W Pi8, Sennheiser Momentum True Wireless 4, Technics AZ 80, or Denon Pearl Pro.
They have a very recessed form that flows to the case that has a unique top in a sporty finish. In a way they emulate the soles of a shoe and that goes well with the theme. Just like the Nothing Ear (2) buds they have a horizontal positioning of the buds in the case, but in the face first position which can make them harder to take out.
The Nike branding is embellished on the sides very aggressively and I hope there are touch controls in there since they are the norm these days even with budget options out there. Jinkyo doesn’t enlist any specifications or features on this one, but I assume there should be ANC and transparency options too. Overall, this concept is heavily weighed in towards the design and look, but a little more imagination in the features and functionality of the buds would have spiced up things.
