Imagine interacting with a product that doesn’t require instructions or guesswork, a tool that feels so intuitive it seems to speak your language. This is the promise of the BEHAVIORAL (instincts) series, a collection of four small appliances designed to bridge instinct and usability. By merging familiar behaviors with innovative design, these products create experiences that are not only functional but also memorable.
REVOLVE: Attachable Speakers
The form of the speaker takes inspiration from the humble doorknob, an object universally associated with control and access. Just as turning a doorknob opens a door, rotating REVOLVE adjusts the sound. This tactile design not only feels natural but also invites a sense of exploration. Equipped with silicone pressure pads, the speaker can attach to walls, creating a unique echo chamber effect. REVOLVE isn’t just a tool for listening, it’s an invitation to shape how sound interacts with your environment, turning a simple speaker into a doorway to new auditory experiences.
SPIN: Supplementary Battery
Spin is a supplementary battery that reimagines the charging experience with a nod to the nostalgic charm of cassette tapes. The battery device features a rotating disk that moves as electricity flows, visually representing the direction of the charge. This dynamic motion is both functional and engaging, transforming a mundane activity into a sensory experience. By merging analog familiarity with modern technology, SPIN bridges the gap between past and present, creating a product that doesn’t just charge your devices but also sparks a moment of joy in the process.
EXTEND: Lighting
Inspired by the mechanics of a tape measure, this torch light allows users to adjust brightness intuitively. Stretching the cable feels as natural as measuring a length of fabric or wood, with the brightness increasing as the wire extends. This clever design not only simplifies light control but also makes it engaging and satisfying. Whether you need a subtle ambiance or a bright workspace, EXTEND lets you tailor your lighting with the ease of a familiar motion, turning illumination into an interactive and creative act.
ROTATE: Extension Cord
ROTATE reinvents the conventional extension cord by borrowing from the design of a gas valve. Instead of a standard switch, the valve rotates to open or close the circuit, visually communicating the flow of electricity. This intuitive design makes managing power both simple and tactile. By integrating a motion many users already understand, ROTATE transforms a routine task into a moment of control and mastery, reminding us that even the most utilitarian tools can offer a sense of satisfaction.
The BEHAVIORAL (instincts) series exemplifies how thoughtful design can enhance the user experience, creating products that go beyond functionality to leave lasting impressions. Each product taps into familiar behaviors and sensory engagement, making interactions intuitive and enjoyable. By prioritizing the intersection of instinct and learning, these tools demonstrate that great design doesn’t just solve problems, it enriches daily life.
