ASUS’s CES 2025 showcase delved into the future of computing, presenting an expansive lineup of laptops, gaming devices, and desktops. This year’s offerings spanned from ultraportable laptops to high-powered gaming rigs and innovative desktop solutions, demonstrating a commitment to cutting-edge technology paired with user-friendly advancements.
Designer: ASUS
Vivobook Series: A Laptop for Every Need
The Vivobook lineup has been strategically designed to cater to diverse user needs, offering a blend of cutting-edge performance, thoughtful design, and cost-effective solutions. This year’s updates emphasize user-specific enhancements, making the lineup more versatile and accessible than ever before. Leading this series is the Vivobook S, which comes in 14-inch, 15-inch, and 16-inch models, all featuring a premium all-metal chassis. These models are powered by the latest processors from Intel, AMD, and Qualcomm, ensuring they meet the needs of users seeking dependable performance wrapped in sleek aesthetics. Some configurations also support up to 32GB of RAM, providing flexibility for demanding tasks.
ASUS Vivobook 14 & 16
Adding a layer of versatility to the series is the Vivobook Flip, a convertible laptop designed for modern workflows and creative professionals. The Vivobook Flip excels in scenarios where flexibility is essential, such as switching between work presentations, content creation, and leisure. Its 360-degree hinge allows it to transform seamlessly between laptop, tablet, tent, and stand modes, making it ideal for dynamic environments like classrooms, collaborative offices, or on-the-go use.
Available in 14-inch and 16-inch sizes, it features Intel Lunar Lake processors with a robust 45W TDP and a choice between Full HD or 3K OLED displays. These vibrant screens offer excellent clarity for media editing and immersive viewing, while integrated Wi-Fi 6 ensures uninterrupted connectivity.
With its emphasis on adaptability and power, the Vivobook Flip is well-suited for multitaskers who need a reliable and versatile device. Its combination of powerful performance and vibrant visuals makes it a practical choice for modern workflows.
For those prioritizing affordability, the Vivobook Classic delivers modern features without breaking the bank. Built with a plastic chassis, these models are slightly thicker and heavier than their counterparts but include essential features like USB 4, Wi-Fi 7, and Windows Hello-compatible cameras. This lineup is perfect for budget-conscious users who value functionality and efficiency in a laptop.
ASUS Vivobook Pro 15
Focusing on a blend of cost-efficiency and practicality, a metal lid and bottom cover strike a balance between premium design and cost efficiency. It features a muted silver color palette, a large trackpad with multi-touch gestures, and a magnetic webcam shutter for enhanced privacy. Offered in 14-inch and 16-inch sizes, this model caters to users seeking a professional appearance with practical capabilities. It supports Intel 13th Gen processors, AMD “Kraken” processors, and Qualcomm options, making it versatile across user needs.
Finally, the 18-inch Vivobook addresses the demand for larger displays at an accessible price point. Powered by AMD processors, this model offers expansive screen real estate, making it ideal for users who prioritize a big display for multitasking or entertainment. While the display quality may not match premium models, it provides an excellent solution for those needing an oversized laptop without a hefty price tag.
Zenbook Series: Ultraportable Excellence and Innovation
The Zenbook A14 unveiled as the world’s lightest Copilot+ PC, stole the spotlight with its innovative features. It sports a Ceraluminum chassis available in Zabriskie Beige and Iceland Gray, combining lightweight design with exceptional durability. Powered by Snapdragon X Series processors, the A14 boasts up to 45W TDP performance and an impressive 45 TOPS of NPU power for AI-enhanced tasks. Its 70Wh battery offers up to 32 hours of use, making it perfect for professionals on the go.
ASUS Zenbook A14
Another highlight, the Zenbook DUO, redefines multitasking with its dual-screen setup. The dual 14-inch ASUS Lumina OLED displays deliver up to 3K resolution and 120Hz refresh rate, ensuring vivid and accurate visuals. Powered by Intel Core Ultra 9 processors and Intel Arc graphics, it supports demanding creative and productivity tasks. Features like ScreenXpert software, a 75Wh battery, and eco-friendly design further enhance its appeal for creators.
ASUS Zenbook S16
The Zenbook S16 combines elegance and power in its 16-inch ASUS Lumina OLED display, offering a 3K resolution, 120Hz refresh rate, and 100% DCI-P3 color gamut. With AMD Ryzen AI 7 processors and up to 24GB RAM, it ensures seamless multitasking in a sleek 1.5kg chassis.
Finally, the refreshed Zenbook 14 balances portability and performance with its 14-inch ASUS Lumina OLED display. Available with Intel Core Ultra 9 or AMD Ryzen AI 7 processors, it features smart gestures for touchpad navigation and enhanced productivity tools.
Gaming Laptops: Performance Meets Innovation
ASUS’s gaming lineup at CES 2025 introduces an impressive array of devices tailored for gaming enthusiasts. At the forefront are the Strix Scar 16 and 18, designed to push the limits of performance and customization. These flagship models feature Intel Core Ultra 9 processors and up to NVIDIA GeForce RTX 5090 Laptop GPUs. The ROG Nebula HDR displays boast 2.5K resolution, 240Hz refresh rates, and a peak brightness of 1200 nits. Advanced cooling is achieved through a vapor chamber, Tri-Fan Technology, and Conductonaut Extreme liquid metal, ensuring sustained high performance.
The Zephyrus G14 and G16 models blend portability with power. Featuring AMD Ryzen AI 9 HX processors and Intel Core Ultra 9 processors, respectively, they cater to gamers and creators seeking versatile performance. The G14’s 3K OLED display and the G16’s 2.5K OLED display deliver stunning visuals with fast refresh rates and exceptional color accuracy.
ROG Zephyrus G14/G16
The Flow Z13 is a detachable gaming laptop that combines the portability of a tablet with workstation-level performance. It is powered by the AMD Ryzen “Strix Halo” processor with integrated Radeon graphics, supports up to 180Hz QHD+ displays, and has a unified memory architecture for seamless multitasking.
ROG Flow Z13
Innovative Peripherals: ASUS Fragrance Mouse and Marshmallow Keyboard
ASUS expanded its peripherals lineup with the Fragrance Mouse, a compact and stylish mouse that incorporates a unique fragrance compartment for essential oils. Available in Iridescent White and Rose Clay, it offers ergonomic design, low-noise operation, and up to 12 months of battery life.
ASUS Marshmallow Keyboard
The Marshmallow Keyboard complements modern setups with its minimalist design, quiet typing experience, and versatile connectivity. It supports up to three devices and offers an impressive 24 months of battery life, making it an excellent choice for professionals and casual users alike.
ASUS Fragrance Mouse
A Future-Focused Vision
ASUS’s CES 2025 lineup encapsulates a transformative approach to technology, emphasizing innovation and user-centric design across diverse product categories. The ultraportable Zenbook A14 impresses with its exceptional battery life and sleek construction, catering to professionals who demand mobility without compromise. Meanwhile, the gaming laptop range, including the Strix Scar and Zephyrus models, pushes performance boundaries with cutting-edge hardware and enhanced customization options like the AniMe Vision display.
ROG XG Mobile expands ASUS’s gaming ecosystem by introducing a high-performance external GPU solution. GPU and customizable desktop towers further broaden ASUS’s ecosystem, showcasing the company’s ability to cater to both gamers and creators with tailored solutions. These devices reflect a commitment to blending high performance with accessibility, ensuring users have the tools they need for work, play, and creative endeavors.
ASUS ROG XG Mobile
By addressing the needs of diverse user groups, ASUS is shaping the future of computing with thoughtful design and advanced technology. Each product reflects a balance of performance, accessibility, and innovation, setting a strong tone for the year ahead.
