Designed as a bicycle chain lock system, the City Firefly doubles up as a safety gear for cyclists. Blending fashion with functionality is clever and what makes this concept stand out is the ease with which one can move from one space to the other. According to the designers, the concept was “inspired by fireflies, which use their flashing lights to signal and warn of danger in a beautiful way.”
Designers: Takeshima Kazuyoshi and Uchima Rosa for TBWA, HAKUHODO
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