https://www.kickstarter.com/projects/allisdone/swedish-handcrafted-contemporary-acetate-watches?
Born and raised in Stockholm, and having lived in Hong Kong for the last 8 years, the founder of ALLISDONE Studio came to appreciate the Scandinavian and oriental life-lessons of living in moderation and having a balanced life. This lifelong pursuit and appreciation of “Lagom”, Swedish for “not too much, not too little”, found its way into all the work ALLISDONE Studio found themselves doing, even their latest series of watches that are aptly branded Lagom too.
Lagom’s series of watches highlight two carefully selected materials… the stainless steel case, and a unique acetate face that’s sourced from one of Italy’s oldest acetate craftsmen collectives. The watch’s design explores the idea of ‘lagom’, with details that give it a structured symmetry and a balanced design. The watch, a testament to Swedish and Hong Kong cultures, doesn’t use numbers, but rather relies on markings that make it easy to read no matter where you come from, or which language is native to you. Having grown up in Stockholm, along the coast of the Baltic Sea, and Hong Kong, an archipelago surrounded by the South China Sea, maritime references find their way to the watch’s design too, with wave details crafted into the watch’s acetate face. Lagom’s watches source their acetate from Mazzucchelli 1849, a legacy company spanning six generations of acetate craftsmanship. The watches come with a date window at the 3 o’clock position, adding a little ‘more’ to the ‘not too much, not too little’ watch’s design, and balancing its aesthetic and functionality out beautifully. A Swiss Ronda Quartz 515 movement powers the watch, while Lagom’s battery gives it 36 months of use. Lastly, premium double-sided Italian leather straps help the Lagom sit across your wrist, not just telling time, but telling its unique story of moderation and balance too!
Designer: ALLISDONE Studio
Click Here to Buy Now: $110 $195 (40% off).
LAGOM Watches – Swedish Handcrafted Acetate Watches
ALLISDONE design studio presents the second collection of LAGOM Watches – Sjö. A watch with a uniquely patterned acetate outer case; spreading their balanced, fuss-free life philosophy to the world.
Collection Inspiration
Daniel, the co-founder, was mostly raised by his grandfather who worked in the shipbuilding industry in Sweden. Unsurprisingly, he spent lots of time sailing around with his grandfather when he was a child, and this is where he fell in love with the ocean and the vessels who sail on it.
A ship’s control panel serves as the design inspiration for one of the dial designs in the Sjö collection.
The blue acetate symbolizes the ocean, and the unique pattern on the acetate pieces imitates the waves of the sea. They can be calm but quickly become raging; just like the ups and downs of our everyday live.
Daniel grew up in a traditional Swedish family and no matter how busy the family members were, they spent lots of time together. But when he moved to Hong Kong, Daniel was separated from his family and he found himself alone. To remind himself of all those precious moments, he gave the watch the bolded strokes on the 5-10-hour marks, representing 17:00 to 22:00 in the evening.
Material & Craftsmanship
They have sourced the acetate from Mazzucchelli 1849, an Italian company that has existed for centuries. Every acetate piece is laser cut and polished by experienced watchmakers. The quartz movement is from Swiss Ronda, it comes with a battery that will last for at least 36 months. The premium leather strap is from Italy.
Click Here to Buy Now: $110 $195 (40% off).
