Issues with CVS Pharmacy’s first disposable video camera include its high price; both its inital purchase and the cost for the clips’ development, as well as its poor interface, and mediocre appearance. Effectively eliminating the cost of a whole new camera, this design requires the customer to replace only one piece. When the customer returns to the store, he pays for the development of the DVD footage and new piece at the price of about $15; one-third of the current camera & development costs.
Designer: Jennifer Murphy
