This activewear brand is fixing the fashion industry by revealing its factory workers’ wages

https://www.kickstarter.com/projects/1957846762/fox-and-robin-an-ethical-activewear-brand

There’s a certain irony to gym-clothes being made under unfavorable humanitarian conditions. The clothes designed for you to workout and sweat in, are made in sweatshops… where kids toil every day, perspiring behind a tailoring machine to create the clothes that you can comfortably perspire in. It’s this disparity that makes the fashion industry so dark and flawed, and the fact that companies like Fox & Robin can exist and deliver the quality activewear that’s ethically made, is something that really gives me hope. Fox & Robin is perhaps the only company that’s transparent enough to declare the wages of their laborers. The company’s strongest value is its desire to be ethical, and that core belief of purity reflects in their clothing too. Fox & Robin’s activewear combines physical comfort along with the mental/moral comfort of knowing that what you’re wearing is responsibly manufactured, and that the labor behind it was rewarded with a fair wage.

There are two fundamental parts to Fox & Robin’s athletic-wear line. There is the design+quality, and then there is the ethical and transparent supply chain. The company’s activewear line currently comes with four offerings – shorts, jogger-pants, shirts, and hoodies. The shorts come with a near-perfect fit… the inner liner is a body-hugging soft liner that acts as a second skin while wicking sweat and moisture to keep your legs feeling breezy. The outer fabric acts as a stylish clad, and comes with a pocket on the right side that’s great for stashing things like your keys, cards, phone, or your AirPods case. Designed for practically any indoor or outdoor activity, you can wear the shorts while working out, going on a run, playing a sport, or taking a dip in a pool. The active shirts pair perfectly with the shorts, and are made from a comfortable, moisture-wicking fabric that even resists odor to smell fresh even after being worn multiple times. The joggers and hoodies give you more of a full-body athleisure experience, and are made from the same ridiculously comfortable fabric that you’d expect to wear only while working out, but would probably end up in them for the entire day! All apparel are available in multiple sizes and colors, and are even shipped in biodegradable packaging!

The Fox & Robin’s business model is truly what defines it and sets it apart as perhaps the only gym-apparel company that’s transparent enough to be open about their labor practices. By not engaging in sub-contracting, and being highly cognizant of the way their clothes are made, the guys at Fox & Robin can ensure that laborers are rewarded for their work, and the factories they operate in are managed with the highest ethical and humanitarian standards. Scroll down on Fox & Robin’s Kickstarter page and you’ll even see a chart showing that they pay their workers nearly double the minimum wage, while even donating 2% of all profits from sales to causes like Educational development and the Environment. The apparel still manages to retain its low price-tag by not charging luxury taxes, brand markups, or by needing to maintain retail outlets. Its direct-to-consumer business model allows this indie company to so effectively lock horns with giants like Lululemon, Nike, and Adidas and still come out with a product that’s the same price and quality, yet much more ethically manufactured.

Designer: Fox & Robin

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Fox & Robin – An Ethical Activewear Brand

Inspired by the character of Robin Hood, Fox & Robin creates quality activewear while committed to conducting business in an ethical and transparent matter.

They Promise to be Transparent

They are the first and only activewear brand to disclose their factory workers’ wages. More specifically, they disclose the absolute lowest wages earned by their workers at each of their factories. All wages are then indexed against livable wages for that specific factory’s region of the world. Their goal is to ensure 100% of our factory workers are paid a livable wage. This is especially important considering that roughly only 2 percent of workers in the global garment supply chain receive a living wage that meets their basic needs.

They Restrict Subcontracting

Most humanitarian crises in the fashion industry—including factory collapses, worker abuse, and extremely low pay—occur because of rampant subcontracting. When brands impose tight deadlines and demand unrealistically low prices for clothes, these brands’ partner factories are often forced to outsource portions of their orders to the unknown, subcontracted factories. With subcontracting, brands are able to produce their clothes quickly and at a very low cost, but they don’t know where many of them were made.

At Fox & Robin, they don’t believe ignorance is bliss. They promise to always know where all of their clothes are being made, not just a portion of them.