The pet industry is evolving as pets become cherished members of families, leading to a rise in services like pet passports and travel arrangements. Today, many pet owners want to offer their pets the same comfort and care they enjoy, even on flights. The Batsy Cat Shelter and Transportation Unit is a cutting-edge solution that addresses the challenge of feline comfort during travel. As pet ownership surges and the “pet parenting” trend grows, Batsy meets the demand for innovation, sustainability, and animal welfare. It offers a product that aligns perfectly with the modern consumer’s desire to provide the very best for their pets, ensuring they travel in comfort and style.
Designer: Burcu Nehir Tüm
The pet industry has experienced significant growth in recent years, with the online pet market nearly quadrupling since 2013. This expansion was further fueled by the pandemic, which saw a spike in pet adoption rates as people sought companionship during lockdowns. The result is a booming market where pet owners are more willing than ever to invest in high-quality products that enhance the well-being of their furry friends.
Traveling with cats has always been a challenging experience. Studies show that 70% of cat owners find it difficult to transport their cats, especially when going on trips or visiting the vet. Cats, being inherently stress-prone animals, often associate carriers with negative experiences, such as vet visits, which leads to resistance and anxiety.
This cat shelter addresses these mobility challenges by transforming the traditional carrier into a safe and familiar space for cats. The product is designed to serve as both a cozy shelter at home and a convenient carrying case when needed. By making the carrier a regular part of the cat’s environment, Batsy helps reduce the stress associated with travel, making it easier for owners to transport their pets.
Batsy is a multifunctional unit designed with both the cat and the owner in mind. At home, it serves as a warm, secure space where cats can relax, complete with a built-in heater that meets their desire for warmth even when their owner is away. The heater, combined with pheromone pads that emit calming scents, helps strengthen the cat’s bond with the product, making it a familiar and comforting presence.
When it’s time to travel, Batsy easily transforms into a carrying case. The design allows for quick adjustments, such as moving the hangers to the desired length and covering the top of the bed, ensuring a seamless transition from home to transport. This adaptability makes it an ideal solution for emergency scenarios, vet visits, or any other situation where mobility is required.
In line with the growing consumer demand for eco-friendly products, Batsy is designed with sustainability in mind. The product’s modular design allows for parts to be repaired or replaced over time, extending its lifespan and reducing waste. Additionally, the four main bodies of the product are symmetrical and can be produced using just two molds, minimizing the environmental impact of manufacturing.
Batsy also offers customization options, allowing users to add different functions, such as pheromone pads or playground creation parts, and choose from various colors. This versatility ensures that the shelter can meet cat owners’ diverse needs and preferences while maintaining its commitment to sustainability.
