With an announcement from BMW dropping shortly after the Concours d’Elegance event at Pebble Beach, you’d probably think we’ve got some interesting car news or some automotive updates, but you’d be wrong. Instead, BMW threw quite the curveball by announcing a dedicated version of the hit card game UNO, designed specifically for in-car gaming. Dubbed the “UNO Car Party!”, this collaboration between BMW, Mattel, and AirConsole rolled out at Gamescom 2024, where it was introduced as the next evolution of in-car entertainment. With over 500,000 BMW and MINI vehicles set to feature this, you can now settle all your family’s backseat rivalries with a virtual card match that no one saw coming.
Designers: BMW & Mattel
The setup is surprisingly slick for a car game. AirConsole’s tech lets up to four players use their phones as controllers—no shuffling required, just a quick QR code scan on the car’s display. Each player’s hand remains secret on their phone while the main screen shows the game’s progress, meaning you can still side-eye your opponents and snoop on their hand. Given how hands-on and intense UNO can be, the game is only playable when the vehicle is in park mode. That’s BMW’s subtle way of saying, “Hey, safety first.” But once the car’s stationary, it’s game on, transforming your car into a temporary game room that’s perfect for killing time while charging your EV or waiting for that friend who’s always late.
In terms of gameplay, it’s pretty much the UNO you know and love (or dread). Same rules, same chance to ruin friendships, but now with digital flair—automated scoring, snazzy graphics, and a setup that doesn’t involve losing cards under the seat. It’s straightforward, easy to get into, and definitely beats staring out the window. The concept is clever in its simplicity, merging retro card game vibes with modern tech. Plus, it’s a nice break from doomscrolling or listening to the same playlist on repeat.
This move from BMW is part of a bigger trend where cars are becoming more than just vehicles—they’re turning into mobile entertainment hubs. And while “UNO Car Party!” might not be a game-changer (pun intended), it’s a fun little feature that adds personality to your car. Sure, it’s no substitute for a full-fledged console, but it’s a step toward making your vehicle a bit more interesting when you’re not actually driving it. Whether it’s a quick match during a pit stop or a way to pass the time while you’re stuck waiting for someone, it’s clear that BMW is leaning into the idea that cars can be places for more than just commuting.
So, if you’ve ever found yourself thinking, “I wish I could play UNO in my car,” your oddly specific wish has just come true. Whether you’re ready to embrace it or just find it amusing, BMW’s latest innovation proves that even the most unexpected ideas can have a place in the future of driving—or at least parking.
