To gamify everyday use products and services is the mantra for success as it encourages engagement and appeal. For me, household cleaning tasks are the most boring and I can procrastinate for eternity. This concept design gives me reason enough to engage in daily house cleaning chores because of the gamified element.
Meet the Nintendo SWEEP, a cordless vacuum cleaner that brings two polar opposite worlds into a product anyone will notice. The concept appliance inherits the Nintendo’s brand identity of “fun to play,” turning it into a fun experience.
Designer: Jinho Choi
At the core, Nintendo is all about play and adventure – the Nintendo SWEEP retains that element with a design that is retro-modern. It has the reminiscences of old appliance charm in faded grays and rust-color transparencies. The appliance turns any cleaning task into a fun game interface on the accompanying Nintendo Gameboy touchscreen. You can control the vacuum cleaner with a joystick to adjust the functional elements including suction power adjustment, and amount of power delivery via the pull and push operations. In the virtual world, it controls the game content which can be anything from an endless runner adventure or a racing buggy fighting for the lead on a race track.
While the overall design of the cordless vacuum cleaner is based on the Gameboy, the headbrush design is inspired by the Super Famicom. In particular, the pack insert takes the shape of the front portion. The joystick controls and the accompanying buttons let you control everything from the movement to remapping the cleaning area or checking the uncleaned spots in the minimap. Various items can be collected as you go along cleaning which enhances the overall experience. While Nintendo is probably never going to release a vacuum cleaner like this one, perhaps a startup can cash in on this idea!
